Experience Economy

Exploring how experience drives value and loyalty.

A vibrant conference room filled with diverse leaders engaged in a lively discussion about customer experience.
A vibrant conference room filled with diverse leaders engaged in a lively discussion about customer experience.
Digital Innovation

Investigating AI-driven experiences that transform how customers and employees interact with brands, blending technology with human-centered design.

A futuristic workspace showcasing interactive digital displays and a team collaborating on AI experience design.
A futuristic workspace showcasing interactive digital displays and a team collaborating on AI experience design.
Orange Economy

Researching the creative industries’ role in shaping the experience economy, highlighting culture, innovation, and economic impact.

Experience is the new economy

At axa.org, we unite leaders and innovators to shape how experiences drive value across industries worldwide.

A diverse group of professionals collaborating around a table with digital and physical experience design elements.
A diverse group of professionals collaborating around a table with digital and physical experience design elements.

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Reach out to American Experience Association, a division of CXA.org —Virtuos Digital Limited.

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